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best way to design a supermarket layout

Best Way to Design a Supermarket Layout for High Sales

Running a supermarket is no easy task, but with the right layout, you can make sure your customers are happy and your sales are high. In this blog, we will guide you on how to design a supermarket layout that not only attracts customers but also increases sales. Whether you’re planning to start a supermarket or already have one, these tips will help you optimize your store for maximum profitability. Key Strategies for Designing a Profitable Supermarket Layout 1. Understand Your Store’s Flow A well-organized supermarket should have a smooth flow that guides customers through the store. This flow should be intuitive, allowing customers to easily find what they need while also exposing them to other products. Here’s how you can do that: Entrance: The entrance is the first thing customers see, so make sure it’s inviting. Place popular items like fresh fruits and vegetables near the entrance. This sets the tone for a fresh and clean store. Main Pathways: Your main pathways should lead customers through the store in a way that maximizes exposure to different sections. Arrange them in a loop or circular pattern, making it easy for shoppers to navigate. Checkout Area: Position the checkout area near the exit, but ensure customers pass through key product zones like snacks and essentials on their way out. These areas encourage impulse buying. 2. Strategic Product Placement Where you place your products can significantly impact sales. Consider the following strategies: High-Profit Items at Eye Level: Place items with higher profit margins at eye level where customers are more likely to see and pick them up. Products placed lower or higher are often overlooked. Essentials at the Back: Place everyday essentials like milk, bread, and eggs at the back of the store. This forces customers to walk through other sections, increasing the chances of unplanned purchases. Impulse Buys Near Checkout: Small, low-cost items like chocolates, gum, and magazines should be placed near the checkout counters. These are often bought on a whim, boosting your overall sales. 3. Make Use of Cross Merchandising Cross merchandising is a powerful tool that encourages customers to buy related products. For example, if you place pasta next to pasta sauce, customers are more likely to buy both. This strategy not only improves customer convenience but also increases the average transaction value. 7heven, as a leading supermarket franchise in India, implements cross-merchandising across all its franchise outlets. We provide detailed guidance to our franchisees on how to set up their stores for maximum impact. 4. Create Attractive Displays Visually appealing displays attract customers’ attention. Use bold colors, neat arrangements, and signage to draw customers towards specific products. For example, a display with seasonal items or special offers should be prominently placed where it’s hard to miss. At 7heven, we offer our franchisees training on how to create these eye-catching displays that drive sales and customer engagement. 5. Optimize Walkways Walkway width is crucial for customer comfort. If the walkways are too narrow, customers may feel cramped and avoid those sections. On the other hand, if the walkways are too wide, you’re wasting valuable floor space. Aim for a balance that allows customers to browse comfortably without sacrificing shelf space. 6. Consider Customer Behavior Understanding customer behavior is key to designing a supermarket layout that works. For example, most people tend to turn right when they enter a store. Use this knowledge to place high-demand or promotional items to the right of the entrance. Also, consider the customer journey—think about the order in which they might shop for items. For example, customers buying vegetables might also need spices or cooking oil. Placing these items nearby encourages additional purchases. 7. Ensure a Pleasant Shopping Experience The layout isn’t just about sales—it’s also about making the shopping experience enjoyable for customers. Ensure that your store is clean, well-lit, and easy to navigate. Clear signage is essential for helping customers find what they need quickly. At 7heven, we emphasize the importance of a pleasant shopping environment. Our franchisees are trained to maintain high standards of cleanliness and customer service, ensuring that every customer leaves satisfied. 8. Leverage Technology In today’s digital age, technology can play a significant role in your supermarket layout. For instance, digital displays can promote offers and guide customers to specific areas of the store. Self-checkout systems can reduce wait times and improve customer satisfaction. As a 7heven franchise owner, you’ll have access to the latest technology and support to help streamline your operations and enhance the shopping experience. Read More : Why Everyone Loves 7heven Supermarket Franchise. Conclusion A well-thought-out supermarket layout can make a huge difference in your sales. By focusing on product placement, customer flow, and creating an inviting environment, you can ensure your supermarket thrives. If you’re interested in starting your own supermarket franchise in India, 7heven is here to support you every step of the way. With our proven business model, expert guidance, and commitment to quality, we’ll help you design a store that not only attracts customers but keeps them coming back. Ready to join the 7heven family? Contact us today and let’s get started on your journey to running a successful supermarket franchise! FAQs 1. What is the average size required for a supermarket franchise? The size required for a supermarket franchise can vary depending on location and customer demand. Generally, a space of around 1000-2000 square feet is ideal to accommodate a wide range of products and ensure customer comfort. 2. How much investment is needed to start a supermarket franchise with 7heven? Starting a supermarket franchise with 7heven requires an investment that includes setup costs, inventory, and licensing. While the exact amount can vary, a general estimate would be around ₹10-20 lakhs, depending on the size and location of the store. 3. How long does it take to set up a 7heven franchise? The setup process for a 7heven franchise is efficient and streamlined. From initial approval to the grand opening, the process typically takes about 3 to

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explore the growing demand for supermarkets in tier 2 and 3 cities

Explore the Growing Demand for Supermarkets in Tier 2 and Tier 3 Cities

In recent years, the demand for supermarkets in Tier 2 and Tier 3 cities in India has been growing rapidly. The retail landscape in these cities is evolving, and more people are looking for better shopping experiences, especially in terms of convenience, quality, and affordability. For entrepreneurs and aspiring business owners, this presents a golden opportunity to invest in a supermarket franchise like 7Heven. Let’s explore why the demand is growing and how opening a supermarket in these cities can be a lucrative business opportunity. Why is the Demand Growing in Tier 2 and Tier 3 Cities? The rise of supermarkets in smaller cities is driven by several factors. Here are the key reasons behind the growing demand: Rising Disposable Income:As incomes increase in Tier 2 and Tier 3 cities, families are willing to spend more on quality products. People in these cities are increasingly looking for the same convenience and variety that big-city supermarkets offer. Urbanization:While Tier 2 and Tier 3 cities aren’t as developed as metros, they are rapidly urbanizing. With more people moving to these cities, there’s a growing need for well-organized retail stores that cater to modern shopping habits. Changing Lifestyles:With better access to education and technology, the lifestyles of people in these cities are changing. They prefer clean, well-stocked supermarkets over traditional markets, which might lack variety or hygiene standards. Demand for Branded Products:Consumers in these cities are becoming more brand-conscious. They seek out high-quality home and kitchen goods from national and international brands, something supermarkets like 7Heven can provide. Easier Access to Finance:With better access to loans and financial services, entrepreneurs in smaller cities are finding it easier to start and operate a business like a supermarket franchise. Benefits of Opening a Supermarket in Tier 2 and Tier 3 Cities If you’re considering investing in a supermarket franchise in one of these cities, here are some key benefits: Less Competition:Compared to metro cities, Tier 2 and Tier 3 cities often have fewer organized retail stores. This gives you a great opportunity to capture the market before it becomes crowded. Loyal Customer Base:Consumers in smaller cities tend to be more brand-loyal once they trust your products and services. If you offer high-quality goods at affordable prices, you’ll build a strong, loyal customer base. Lower Operational Costs:The costs associated with renting property, hiring staff, and other operational expenses are much lower in smaller cities than in metros. This helps you maximize profits. Government Support:The government is encouraging the growth of businesses in smaller cities as part of its Atma Nirbhar Bharat initiative. There are often incentives and support available to entrepreneurs who want to start a franchise. Growing Middle Class:The growing middle class in these cities is seeking better shopping experiences. A supermarket can cater to their demands for clean, organized shopping environments with a wide variety of products. Also read this, How to Choose Supermarket Interior Design to Boost Your Sales and Enhance Customer Experience. Why 7Heven is the Best Franchise Option for Tier 2 and Tier 3 Cities If you’re thinking of starting a supermarket franchise in India, 7Heven is one of the best options for these cities. Here’s why: Affordable Investment:7Heven offers an affordable franchise model, making it easier for first-time business owners to start their own supermarket in Tier 2 and Tier 3 cities. Wide Range of Products:With over 20,000+ products and partnerships with 1,200+ brands, 7Heven brings a variety of quality home and kitchen goods to customers. This ensures that your store will have something for everyone. Comprehensive Support:From staff hiring and training to branding and marketing, 7Heven provides full support to ensure that your business thrives. You’ll never feel alone as a franchisee, thanks to our 24/7 call support and regular assistance. Proven Business Model:With over 400+ franchise outlets already operating across India, 7Heven’s business model is tested and proven. This means you can trust the system to work and generate profits for you. Table: Differences Between Tier 1, Tier 2, and Tier 3 Cities for Supermarkets Factors Tier 1 Cities Tier 2 Cities Tier 3 Cities Competition High Moderate Low Operational Costs High Medium Low Customer Loyalty Moderate High High Brand Awareness High Growing Growing Profit Margins Moderate High High Growth Potential Saturated Expanding High Growth Challenges Faced in Smaller Cities While the growth potential is high, starting a supermarket in Tier 2 and Tier 3 cities also comes with its challenges: Logistics:Getting products to smaller cities can sometimes be challenging due to infrastructure issues. However, as India’s road network improves, these challenges are being reduced. Customer Education:Consumers in these cities may not be as familiar with some products or brands. You may need to focus on educating customers about the benefits of certain products. Supply Chain:Ensuring that your store is always fully stocked can be tricky, especially with less frequent deliveries from suppliers compared to metro cities. Marketing:Reaching customers with marketing efforts may require localized strategies like word-of-mouth, local events, and promotions. Despite these challenges, a franchise like 7Heven can help mitigate many of these issues with its robust support system. Conclusion: Invest in 7Heven Today! The demand for supermarkets in Tier 2 and Tier 3 cities is on the rise, and there’s no better time to invest in this growing market. With an affordable franchise model, a strong brand presence, and full support, 7Heven is the perfect partner to help you succeed in your business venture. Interested in joining the 7Heven family? Visit our website today to learn more about our franchise opportunities, or contact our team for a consultation. Together, we can bring quality products to every Indian home! Frequently Asked Questions (FAQs) Why are supermarkets gaining popularity in Tier 2 and Tier 3 cities?Supermarkets are becoming popular in smaller cities due to rising incomes, changing lifestyles, and a growing demand for organized retail stores that offer convenience and quality products. Is opening a supermarket in a Tier 2 or Tier 3 city profitable?Yes, opening a supermarket in these cities can be highly profitable due

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how to build customer loyalty in your supermarket franchise proven strategies

How to Build Customer Loyalty in Your Supermarket Franchise: Proven Strategies

That is the foundation of a successful supermarket franchise — customer loyalty. Loyal customers can deliver sustainable growth and profit in a repeat-purchase-enabled industry. Loyal customers do not make only frequent purchases; they also act as brand ambassadors, a word-of-mouth that promotes for free. In this blog, we will discuss effective ways to build up customer loyalty with supermarket chains, through improving in-store experiences as well as leveraging technology and community. Understanding Customer Loyalty in Supermarket Franchises The Importance of Customer Loyalty to Supermarkets In the supermarket world where there is intense competition for shopping dollars, maintaining customer loyalty often means guaranteed revenue and less spent on marketing. So when prices rise and fall, loyal consumers are significantly less likely to defect to competitors. Moreover, keeping customers is cheaper than gaining new ones, hence loyalty is an important component of profitability. How Loyalty Programs Contribute to a Supermarket’s Success But it has the power to make customers spend their money—loyalty programs are typically used to encourage customers to shop with you again through rewards, discounts, or exclusive benefits. Far from simply drawing in customers, these programs also incentivize higher average spending per visit, resulting in a win-win relationship between the franchise and its clients. Successful Tactics to Create Customer Loyalty Providing Tailored Customer Experience A personal touch is highly valued by the customers. Knowing their choices and shopping behavior helps you optimize offers and communication accordingly. An example might be sending customized discounts on commonly purchased items to keep them feeling appreciated and more likely to return to your franchise. Implementing an Effective Loyalty Program A properly structured loyalty program can go a long way in enhancing customer loyalty in a supermarket franchise. Provide points on purchases that can be redeemed for discounts or services. Additionally, tiered programs offering special perks to customers who spend more can encourage frequent visits and higher spending, further boosting loyalty and satisfaction. Enhancing In-Store Experience Building a welcoming atmosphere: It pays, literally, to keep your shop tidy with cheerful staff to make the shopping experience positive and simple. Adhere to Customer Care Standard: Staff should be trained to meet the requirement of customer care standards read more. Also read this, How to Choose Supermarket Interior Design to Boost Your Sales and Enhance Customer Experience. Using Technology to Drive Customer Loyalty in in Supermarket Franchise Do Not Use Data To Study Customer Behavior Perform trend and preference analysis over purchase data. Knowing this data can allow you to fill your inventory with relevant products, design targeted marketing schemes, and personalize customer-centric touchpoints. Engagement Through Mobile Apps and Online Platforms Having a standalone mobile app or website for these services can increase customer convenience. Integrating features such as digital shopping lists, exclusive discounts for app users and frictionless online ordering can enhance customer engagement and loyalty. Building Your Supermarket Franchise Community Aspects of Marketing in the Digital World Social media is a place to communicate with your customers outside of the store. This way you will share interesting content, answer questions and run competitions which will keep your followers in touch with your brand. Local Activities and Promotions Have cooking classes, seasonal fairs or charity drives to connect with the community. This is an opportunity to promote your brand values and connect with your customers at a deeper level. Also read this, The Importance of Community Engagement for Grocery Franchise Business. How to Measure Customer Loyalty Initiatives Success Important Metrics to Measure Customer Loyalty To assess the effectiveness of your loyalty strategies, you should track metrics such as retention rates, the frequency of purchase, average spend per visit, etc. You’re also tracking participation rates and redemption activity in your loyalty programs to see how effective they are. Gathering Customer Feedback for Continual Improvement Surveys, reviews, and direct interactions can help determine customer satisfaction levels. Leverage this data to refine your loyalty programs, alleviate pain points, and improve customer experiences. Key Challenges to Building Customer Loyalty in in Supermarket Franchise Battle of the Loyalty Programs in in Supermarket Franchise Make your loyalty program stand out with unique perks like exclusive access to local items, or personalized rewards. You should also clearly articulate these benefits to your clients. Dealing with Customer Complaints and Negative Feedback Use complaints as an opportunity to improve, and then impress. Fix problems quickly and make customers feel heard. An example would be to ameliorate a bad experience with a discount or a free product, turning a discontented customer into a loyal one. Conclusion To sustain customer loyalty in a supermarket franchise depends on multiple aspects: personalized experiences, quality services, and community involvement. With effective methods like loyalty programs, improved in-store experience and using technology, your customers can be retained leading to long-time customer relationships thus resulting in growth and profits. Identify strategies that resonate with customers today — and continue to evaluate those strategies as customer needs evolve. At 7heven, we are committed to empowering supermarket franchises with innovative solutions to build and sustain customer loyalty effectively. FAQs: 1. What are key strategies for building customer loyalty? Offer great service, loyalty programs, and personalized promotions. 2. How do loyalty programs help retain customers? They reward repeat purchases, encouraging customers to return. 3. Why is customer feedback essential? It shows you value their opinions and helps improve their experience. 4. How does digital marketing boost loyalty? It keeps customers engaged through personalized messages and offers. 5. Why is employee training important for loyalty? Trained staff provide better service, enhancing customer satisfaction.

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why supermarket franchise business is an easy path to success in entrepreneurship

Why Supermarket Franchise Business is an Easy Path to Success in Entrepreneurship

Franchising has changed the way entrepreneurs enter long-standing industries for centuries. Within the franchise space, supermarket franchises are in a league of their own due to high-demand attributes and successful business models. The supermarket Franchise business industry is proliferating and at the same time, good for starters. But why do we consider watching supermarket franchises an easy and magnificent way out to the entrepreneurial world, let us see this through the blog. Understanding the Supermarket Franchise Business What Is a Supermarket Franchise? A supermarket franchise lets entrepreneurs trade under an existing brand name. Generally, it is a way to get started with a proven working business model and operation manuals hence increasing the probability of production. Key Features of Supermarket Franchises Mature Operating Systems: Identified, and defined processes and procedures. Brand equity: Strong reputation based on trust established with consumers Support from Franchisor: Training, marketing, and operational support by Franchiser. Why Supermarket Franchises Are a Better Option for Entrepreneurs? Proven Business Model Franchising with supermarkets provides a path to victory, removing the trial and error time that most independents are left to figure out on their own. You have tried and tested the model; be it for supply chain management or marketing strategies. Easy to Start When it comes to a supermarket franchise, the work that you need to put on the ground is less than when you want to start building your brand from scratch. An established supplier base, a store layout that has been meticulously researched for maximum sales, and training programs are provided to franchisees. Increased Scalability and Growth Options The franchise of supermarkets can be built according to market demand. When that occurs, franchisees can assess multiple sites thereby increasing the revenue streams and market penetration. Benefits of Owning a Supermarket Franchise Brand Awareness and Marketing Support Franchise ownership means you won’t have to establish brand recognition from the ground up. National and regional marketing efforts benefit the franchisees, providing a constant flow of customers. Information and Support for Operations and Training Franchisors conduct extensive training. This is where ongoing operational support can come in handy, helping to navigate challenges in the most efficient way possible. Improved Supply Chain Management Standardized central procurement means consistent availability of products, lower prices, and better margins. This advantage enables franchisees to devote their time towards customer service rather than spending it on logistics. Challenges to Consider in Supermarket Franchising Brand Visibility and Distribution Platform Owning a franchise means you do not have to build your brand awareness yourself. Franchise Owners have access to National and Regional marketing campaigns that keep customers coming through the doors. Support for Operations and Training This can include extensive training provided to franchisees, so they are well prepared to operate their businesses. Guidance through the obstacles through continuous operations support Efficient Supply Chain Management Centralized procurement ensures that products are available at lower costs and higher profit margins. Franchisors have already sorted out the details so that franchisees can concentrate on customer experience as opposed to logistics of deliveries and supply. Also read this, Top Common Challenges Faced By Supermarket Businesses And Their Solutions. Tips for Succeeding as a Supermarket Franchise Owner Do Your Research and Select the Right Franchise Not every franchise is the same. To find the right franchise for you that meets both your goals and what the market needs, you will need to do your research. Location and Market Demand Matter The choice of a location is key to the success of a supermarket franchise. Best locations: places with a lot of foot traffic and a high demand for grocery products. Hire and Distinguish Your Customers The qualified squad is the foundation of any thriving franchise. Hire, train, and retain employees who are on board with your vision of great service. Tips for Running a Successful Supermarket Franchise Keeping up with good customer service Customer satisfaction leads to loyalty and repeat business. Routine staff training and evaluation helps the customer experience remain a positive one. Good level of inventory management Real-time tracking of inventory ensures that stockouts and overstocking are avoided, maximizing the profitability. Inventory planning can be done using advanced tools and analytics. Marketing and Promotions Use the franchisor’s marketing campaigns while also doing local promotions that work for your community. Interactions between customers of the product via social media, events, etc provide better visibility. Conclusion Supermarket franchises represent a proven, scalable, and supportive route to entrepreneurial success. With brand recognition, operational support and growth opportunities, they lower the barriers for new entrepreneurs. In this experience of supermarket franchise opportunities, how about your security vs potential business. Make your move today, and start building towards your entrepreneurial vision! Also read this, Why Everyone Loves 7heven Supermarket Franchise. FAQs: 1. What makes a supermarket franchise business a good choice for aspiring entrepreneurs? A supermarket franchise offers a proven business model, brand recognition, and operational support, making it easier for entrepreneurs to succeed. 2. How does a franchise model reduce the risk in a supermarket business? The franchise model minimizes risks by providing a tested operational framework, ongoing training, and established customer trust in the brand. 3. Do supermarket franchises require significant business experience? No, most supermarket franchises provide comprehensive training and support, making it accessible for individuals without prior business experience. 4. What kind of support can I expect from a supermarket franchise? Franchisees typically receive support in areas like location selection, marketing, supply chain management, and employee training. 5. Why is customer loyalty stronger in supermarket franchises? Customers often trust and prefer established franchise brands due to consistent quality, variety, and service standards.

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groceries during the Covid-19 pandemic

How to purchase groceries during the Covid-19 pandemic

The ongoing pandemic has changed the way of living our lives. We have changed the aspects of living life since 2020, to have found a modern solution to modern problems by organising school at home and setting up an office desk at home. Everything can be set up online without stepping out of the house then. Why are you risking your life by visiting grocery stores? Why is grocery shopping an exception to the online shopping trend? Indian grocery stores have been online for over a decade now, but they have not been in a trend as the traditional physical store. But the pandemic has added more value to the existing online supermarket. Here are some benefit of 7HEVEN Online retail outlet in this challenging time- Place Orders From Home With the help of online shopping assistance, you no longer need to wait for the long queue or call out the shop owner. You can place an order from the comfort of your home or anywhere without putting in much effort. This is one of the biggest reasons why online grocery shopping is in trend or gaining popularity day by day. 7HEVEN made the process of placing it easier than chatting on WhatsApp, you need to send the details of your needs on our WhatsApp number, and your order will be delivered right to your doorstep. Online ordering is not bound with time, location or any other factor. You can also take care of your parents or children even if you are not living with them.  Easy Home Delivery Online shopping is one of the easiest ways to fulfil your need without killing yourself under the heavyweight of carrying bags or getting irritated in traffic. An ideal grocery shopping from a retail outlet is an art for which we neither have the time nor the talent. To save yourself from this such a big torture, it is wise to opt for online grocery shopping. Online grocery shopping facilitates you to shop while enjoying a luxurious time with your family.  Shop from readymade package Based on the history of your previous order, 7HEVEN initiated the concept of personalised readymade packages based on your last order, which help you make orders easily and save your time. You can easily reorder the same or even increase it. Suppose you purchase any good every month in a particular quantity then. That product will automatically add to your account for the upcoming months. You will also get a monthly update regarding your order. Thus, with the help of this system, you can easily place orders in a hassle-free manner.  A powerful Call 7HEVEN made easy orders as easy as calling your friends; you can place an order through a phone call to our friendly customer support team. While sitting at home, enjoying your day and also scared of being infected, then you need not worry. Here we come up with hassle-free delivery options. It is the way to minimise your errands and maximise your time.  Easy Chat Option 7HEVEN also facilitates the option of chat support. If you have any basic query or doubts regarding the order, you can also benefit from our virtual; assistant to clear all your stuff. You can chat with our customer support personnel round the clock to remove all your doubts for detailed information.  Money-saving technique Most people have a myth that online shopping is just a waste of money or that items are costly for home deliveries. Still, online shopping can save your money by applying several discount coupon codes or promo codes. 7HEVEN also provides a loyalty bonus to our regular customers, and we prioritise their delivery option more conveniently.  Order in bulk and save time If you require anything in bulk or huge quantities, then you should always opt for online shopping. It helps you avoid long billing queues and add more and more to your digital cart without worrying about the carrying. Online retail outlets are the only way that prevents you from the trouble of carrying significant weight. We also provide discounts on bulk buying with an easy delivery option.  Love at first sight We have designed our offers in a way that you will fall in love with them at first sight. During store visits, you need to find the items yourself, but during online shopping, everything is displayed. You need to find out the items from the shelves and quickly select the things you want to purchase.  Facility to track  Another great advantage of online shopping is you can keep track of the billing amount easily. It becomes easy to purchase within your budget, especially when your verbal calculation is not so strong. What generally happens if we choose numbers of items in the store can be a big add to cost, and if you are visiting a store with children, then definitely your shopping will go beyond the budget. In online shopping, you can easily manage your budget and easily remove the items from your cart if something realises you don’t require it. The 7HEVEN retail outlet offers multiple benefits on online shopping. You can easily plan your luxurious time with family and order all the ingredients in a hassle-free manner at our retail outlet. 

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Savvy Shopper

What makes you a Savvy Shopper

Are you wondering about grocery shopping during the pandemic? Do you want to become a savvy shopper to save money on every order? Most people don’t like grocery shopping, but it is pretty essential! That one has to do at least once or twice every month. How to do grocery shopping more conveniently? One can go to a retail store and purchase from there, but the most effective grocery shopping mode to overcome this is online grocery shopping from your trusted store. COVID-19 pandemic forced us to switch towards easy online shopping over traditional brick-mortar stores. Since the days are not in our favour, stepping out is dangerous, and you can not compromise your health. It would be best if you stuck to the trends of online shopping and safety. Here are a few things to remember when you are purchasing groceries from 7HEVEN retail outlets- The 7HEVEN retail outlets have made all these things easy for you. You need not spend much time shopping. Else you can get everything easily right to your doorstep. In the domain of online shopping, you must look for time-saving options for delivery. 7HEVEN retail industry has its store across the country. You can easily place orders via call or send your shopping list on WhatsApp. We have the potential to make your life easy and to give you a tedious experience. For more detail or get a grocery packages list, call now or chat with us on Whatsapp!! 

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7HEVEN RETAIL STORES

HOW 7HEVEN RETAIL STORES ARE OPERATING DURING THE COVID-19 CRISIS

When half of India is in lockdown mode, the death rate is increasing day by day. Governments worldwide are issuing guidelines and taking preventive action against the CoronaVirus and people to stay inside to break the chain of COVID-19.  Lockdown has forced people to stay inside, but shopping for essentials can not be stopped other than healthcare, forcing people to go outside their homes for groceries and other essential commodities and increasing the risk of possible contact with the virus.  The country’s government, charity trusts, and corporations are coming together to help people by distributing food, medicines, and other essential commodities through free home delivery. While people are used to foreign countries with the door-to-door delivery concept, people still thrive on old traditional Kirana stores for grocery shopping in India. These shopkeepers are running stores without preventive measures or any specific guidelines. They can be the next medium of community spread. A grocery shopkeeper interacts with several people daily. According to statistical data, there are more than 12 million, and most of them sell essential commodities open in lockdown. You can imagine how dangerous it can be to humans. A single shopkeeper can spread the virus to countless people. It becomes essential for the government to take necessary actions and frame shopping-related guidelines for these mohalla shops.  Let’s see, How 7HEVEN retail store are operating in India to avoid these unwanted consequences of COVID-19 1. Open store for essential only There are more chances of coronavirus spread in crowded areas. So we have made a list of 7HEVEN stores from every corner of the country and informed people about the store’s operational hours to avoid the unwanted rush in the store.  2. Avoiding close space A recent study says that coronavirus is airborne for a few hours before it settles down. Suppose an infected person enters a closed environment like a retail outlet, sneezes, and leaves the infected air within the outlet. There will be vast chances of another person getting infected in the grocery outlet.  In Europe, retailers took the initiative by putting essentials outside the store to avoid the mass spread of the virus. Similarly, We have also made necessary arrangements for the safety of our customers and employees and avoid possible contact.  3. Note based shopping We have started a program to send us a note of their requirements or shopping list with their address and contact details. They can collect the order directly from our store or pick-up collection point in the city at their convenience. This practice may help us in reducing the chances of getting infected and can keep you healthy.  4. Easy billing options Billing at the point of sale can be more vulnerable during this time because both the cashier and customer are in close contact. In most cases, store owners are cashiers who handle the products and cash with the same hands. To avoid this issue, we encourage people to make an online payment for their order and cash on delivery (COD) orders. We prefer contactless delivery.  5. Divide the Shopping hours In the UK, giant Sainsbury supermarket has categories for shopping hours such as dedicated shopping hours for old citizens, medical service families, separate hours for youth, and much more. Research published by CDC stated that 50% of the first ten infected people were medical professionals which means that medical professionals including all staff members of the hospital are a more vulnerable group, due to their nature of the job they are the person who comes in contact with the numbers of infected people every day. Hence the distribution of groceries and other essential commodities should be different from the others. In the same way, we have separate dedicated hours for holders to avoid the infection of COVID-19. 6. Servicing only Essentials We are servicing the deliveries of essentials only currently to avoid the pressure on the backyard supply chain and decrease the involvement of customers with us. We have also limited the item on shopping to avoid a frequent shortage of stock. 7. Role of 7HEVEN 7HEVEN has understood the safety of a person to provide aid to people. We have established our store in every corner of the country to facilitate people. Our prime focus is on the health of villagers, middle-class families, who still used to go outside to purchase groceries; and face many problems such as crowded areas, long billing queues, and traffic, increasing the chances of COVID-19 infection. To ensure our customer’s and employees’ safety; we keep monitoring every employee’s health by sanitization, awareness programs, frequent screening tests, and preventive measures.  Conclusion We are screening our delivery Boys daily. Shopping in stores is no longer a peaceful time. Customers should Avoid their visits to Stores Due to Pandemic Time. For example, suppose 100 unaware families visited a grocery store for shopping or only one trained delivery person visited 100 houses for doorstep delivery. In that case, the risk is comparatively lesser than the latter one. Shopping in stores is no longer a peaceful time. Customers should minimize their frequent visits to stores, always use protective gear such as masks, sanitizers, and avoid sending children/elders people outside. 7HEVEN stores function both in-store shopping and home deliveries. We facilitate the customer to place an order by WhatsApp or call to get easy doorstep delivery. 

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Retail Industry

Important things to know about the Retail Industry

We often hear the words Grocery, convenience, retail outlet, retail industry and supermarket franchise. But do you think all these fancy terms have the same meaning? Both convenience and grocery stores stock food and other packaged food, and convenience stores work for short trips or just a few items. In contrast, Grocery is an essential commodity for a month or an extensive shopping trip to stock up the food and other necessary supplies.  What Is a Convenience Store? A convenience store is small and sells a limited number of prepared and ready-to-serve food, bottled, household supplies, tobacco, and other products. They are comparatively more minor in size than different types of stores and are open for several hours. Due to its size, their team is also limited, including cashiers, stock employees, and managers.  These are generally built on the road. These stores are stocked and designed for easy to purchase and go and provide few commodities only. These stores are open early in the morning till late night even on holidays, most of the people are dependent on emergency services such as ice, milk, eggs when regular stores are closed.  What Is a Grocery Store? Grocery stores refer to those stores specializing in selling fresh food, prepared food, and other household supplies such as toiletries, cleaning products, personal care items, and essential medicines. Many grocery stores also offer complete packages for months best for single-parent families or whose children, working people are living outside. This trend is very famous for army personnel or other government employees who live away from their families.  Supermarket vs. Grocery Store The difference between supermarkets and grocery stores is very nominal; these words are often used interchangeably for each other. Both deal in fresh and prepared foods; Household cleaners and cleaning tools; Personal care products and healthcare products. But the supermarkets are large apart from groceries, unique care products, and household supplies. They also include basic cosmetics, socks and electric kitchen and home appliances, and even gift items. Best supermarket franchise serve a more significant number of customers in comparison to traditional grocery stores.  Differences Between Convenience and Grocery Stores There is no considerable difference between grocery and convenience stores, and both have different missions. Grocery stores are ideal for those who need to purchase both everyday festival occasions. They offer wide ranges of food of multiple brands and have a high inventory level, facilitating the customers to buy in bulk. Grocery stores also offer wheeled carts available at the entrance to give more comfort to shoppers in carrying their grocery items. On the other hand, convenience stores are ideal for those who need only one or two terms. These stores operate in small spaces and do not have card facilities. Customers buy a few items and can easily carry them to the cash counter.  Sizes of Both Stores Generally, the size of a convenience store is approx 1000 to 1500 ft.², whereas the size of an average grocery store is around 500 to 1000 ft.². The size of stores may also vary according to the store’s location.  Opening and Closing Time of Both Stores Convenience stores are open early in the morning to late at night, but grocery stores have fixed opening and closing times. Convenience stores are ideal for emergency needs, but grocery stores do not give their service late at night.  Staff Of Both Stores Grocery stores have more employees, including cashiers, department managers, store managers, and other dedicated counter employees. On the other hand, convenience stores have only 2 to 3 staff, including cashiers, workers, and owners. Some convenience stores have more than one register at a checkout counter, or even some have only one record because people buy only one for two items.  Parking Spaces of Both Stores Convenience stores do not need parking spaces because they are small in size and built on roads only. They are easily accessible by vehicle on foot. There are some convenience stores attached to petrol pumps or gas stores which offer time-saving shopping. Whereas, grocery stores require large parking lots or maybe dedicated underground spaces because people used to spend more time in the store and it takes some minutes to reach the store from parking.  Prices of Both Stores The prices of convenience stores are generally higher than a traditional grocery shop. The reason for the higher price is the quick availability of the product that we need. On the other hand, prices in grocery stores are competitive, which attracts more and more customers to frequent the store.  Products In Both Stores The products in convenience stores are likely to have one brand in every category. At the same time, grocery stores offer multiple brands in every type of product. For example, grocery store shelves often hold many different brands of tea. There may be several tea variants within every brand, such as tulsi tea, ginger tea, and many more.  Other factors Since the pandemic, the retail industry has undergone a massive change in India and across the world. People are approaching home delivery, which may contribute to the warehouse grocery model. Another change witnessed during this time is, people are coming for groceries only and are suspicious of prepared and ready-to-eat food in the grocery store. 

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COVID-19 Pandemic

Things to remember while shopping in COVID-19 Pandemic

I am writing this article when half of the country is in lockdown mode, schools, offices, and shopping complexes are closed, but grocery shopping remains a necessity during a pandemic along with the healthcare sector. Most people search google about how to shop safely during COVID-19. The COVID-19 transfers from person to person, unlike foodborne or GI viruses such as hepatitis, making people ill through contaminated food. In India, most grocery stores have modified their operational hours for customers and restocking shelves and sanitizing. Most stores have dedicated time slots for older and young people, whereas we offer pick-up and delivery services for higher-risk professionals such as medical professionals. Here are a few tips to keep in mind while going grocery shopping during COVID-19- Make your shopping list in advance. Buying goods for a week or two, unnecessary shopping can create temporary shortages. Wear a face shield along with a mask while visiting the grocery store. Many stores have issued particular guidelines. Check out the policies of local authorities in your areas before visiting grocery stores. Carry your bag and sanitizer and clean the handles of the shopping cart before using it. Must ensure to wash your carry bag after each visit. If a grocery outlet is offering contactless shopping, you should always opt to decrease the spread of the virus. It will not only help you but also help other shoppers and employees of the store. Avoid visiting retail outlets in groups and making it concise without spending much time in the store. If you are a single mother and your baby is tiny, it is best to go alone during this Pandemic. If you are not feeling well or a person with heart disease, you should stay at home. Coronavirus is a contagious disease, and for such people, the rate of infection is very high. So, it is better to protect yourself and follow all safety measures. Take care of social distancing in the store and keep 6 feet between you and employees or other shoppers. Avoid touching your face in the store.After returning home from shopping, wash your hands with warm water and hand wash for at least 30 seconds. No evidence of COVID-19 spread from the food packaging, but still, you can wash the package or keep the box open as an extra precautionary measure.Wash fresh fruits and vegetables before eating, including those whose skin can not eat. And if you are eating packaged food, make sure to clean the lid before opening it. Remember four basic rules of food safety- Clean, Separate, Cook, and Chill. Food is a source to live life for you and your family. But grocery shopping is not the same as it was before COVID-19. These are some guidelines that you should follow to reduce the chances of being infected. 

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Online Departmental Store

Why to Invest in Readymade Online Departmental Store?

Earlier, the online retail industry was in trend, but since the coronavirus pandemic, online shopping for household and essential commodities has become the need of our lives. As everyone is inclined and focused on online shopping, starting a retail industry is a great business idea for 2021!! According to statistical data, the retail sector surpassed USD 190 billion in 2019 and is expected to expand around 28% CAGR between 2020 and 2026. Developing urbanization and flourishing e-shopping are crucial factors driving the growth of the online industry. So, in this article, we will discuss straightforward and accessible steps for you to grow a profitable business without investing huge money with great offers and tips!! How 7 HEVEN start your online departmental store 1. 7 HEVEN find your target customers and location Before starting any business, it is essential to analyze your targeted audience and the location in which you will deliver your products or services. As you know, 7 HEVEN retail outlets also include perishable goods, so it becomes necessary to have them in their original condition without degradation of quality. We assist in analyzing your potential customers, surroundings, eating culture, the population of young, urban educated families, older people, etc. then we decide the location of your store.  2. Registration of your business Before starting any business or company, it is essential to complete the documentation process to create the operational activity and be given utmost importance. The documentation process can be pretty lengthy or hectic, but 7 HEVEN has made it easy for you. 7 HEVEN has their in-house legal team, including Chartered Accountants, Tax Consultants, and secretaries, who will help you complete the registration process in a hassle-free manner. 3. Inventory Setup To run a retail outlet, it is essential to work on stock management. 7 HEVEN have tie-up with manufacturers directly to run regular discount and other attractive offers. Customers can place their order via WhatsApp or call, and products will now deliver to your doorstep. We also providing training to vendor of management logistics and financial management employees for smooth working in the departmental store.  4. Working on delivery methods/services The success of online shopping solely depends on easy shipping and delivery methods. In India, 65% of customers claimed that poor delivery strategy affects the quality of the products. So, it is essential to define the ranges and areas for products to be delivered. 7HEVEN provides a facility of delivery points across the country for effective and on-time delivery services.  5. Development of Easy Whatsapp store 7 HEVEN has made shopping as easy as chatting on Whatsapp. Customers can easily place orders through call or via WhatsApp for easy delivery. Setting up an order-taking system is the backbone of the online retail industry. 7HEVEN provides customized templates of product list which you need to send to the customer, and after confirmation, you can deliver at their doorstep. 6. Payment methods After developing the Whatsapp store, the important part is establishing an effective payment method. 7 HEVEN provides you the best possible modes of payment. So that customers get complete satisfaction and equit. When they buy goods from your departmental store. We provide the facility of an online payment gateway portal for smooth working.  As you provide a doorstep delivery service, you should also prefer the cash on Delivery (COD) option. It will improve your relations with customers because many customers want to check your delivery service quality and sense of loyalty. As when you keep cash on Delivery (COD) as a primary mode of payment; you also need to wait for the remittance from the payment gateway portal to end and will receive the compensation on the same day itself. COD options also help save approximately 2% of TDR; which you need to pay to the payment gateway company for their services of credit/debit card; net banking, or other payment modes.  7. Marketing Strategy None of the businesses can succeed without an effective marketing policy. To make your departmental store visible and approachable; the Marketing strategist of 7 HEVEN will help your business get acknowledged and approachable. Our customized marketing policy reflects the nature of your business, setting up your goals and we also help in social media marketing to reach more and more customers.  For the visibility of your store in your location, our teams of experts indulge in using Search Engine Marketing and Optimization, Affiliate and Associate Programs, Use Email Marketing, social media marketing. For advertisement of your departmental store, 7 HEVEN runs an Email campaign, search engine optimization, Google AdWords, advertising on social media, and many other digital platforms.  Final thoughts  COVID-19 has already shaped the industries from offline to online platforms. So, what are you waiting for? We believe that this is the peak for investing in Readymade departmental stores to achieve success in a short time. Grocery is a basic need of every human, and its demand can never decrease. If you think of safety purpose; I want to clarify here that our team of experties prepares 7 HEVEN retail stores. You need to take the initiative that can make you successful. They will prepare a departmental store for you from scratch to a full-fledged online departmental store. 

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