Supply chain and logistics for supermarket franchises in India
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Cost Advantage
Supermarket chains can offer lower prices by bypassing national brands and manufacturing their own private-label goods.
Quality Perception Shift
Consumers increasingly trust private-label quality, often matching national brands at a lower cost.
Category Expansion
Private labels are venturing beyond staples like canned goods, now competing in areas like organic and health foods.
Brand Loyalty Boost
Strong private-label lines can build customer loyalty to the supermarket chain itself, not just national brands.
Greater Control
Supermarkets have more control over product features, pricing, and marketing with their own private-label brands.
Profit Margin Improvement
Higher profit margins can be achieved by selling private-label products compared to national brands.
Manufacturer Pressure
The rise of private labels puts pressure on national brands to offer better deals and innovate to compete.
Consumer Choice
Ultimately, consumers benefit from the increased competition, leading to a wider variety and potentially lower prices.
www.7heven.com
www.7heven.com