5 Supermarket Marketing Strategies to Beat Big Malls and Online Sellers

7 Supermarket Marketing Strategies to Beat Big Malls and Online Sellers

Focus on Locals

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Build Connections

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Irresistible Offers

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Customer retention

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Go online locally

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7 Supermarket Marketing Strategies to Beat Big Malls and Online Sellers

Focus on Locals

As a small supermarket, don't try to attract everyone. Focus on locals within 3km, aim for monopoly in the area, expand only after achieving it.

Build Connections

Build strong connections with other stores that your target market visits. Promote each other, offer discounts, and increase conversions. Alone, you can't beat big malls; you need support to rule the locality.

Irresistible Offers

Offer discounts to attract customers, even if it means no profit. This strategy focuses on generating and retaining customers, just like the free trial strategy of Netflix and Amazon Prime.

Customer retention

Focus on customer retention by giving coupons and monthly subscriptions for loyal customers. Beat big malls and online sellers by being physically closer and gaining trust faster.

Go online locally

Focus on local marketing within a 3 km radius using social media, advertisements, and GMB listings to compete in the online grocery sector. Create a monopoly first in your immediate vicinity before expanding.