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These days, many people in India want to open a supermarket, but one fear that stops many of them is how will they beat the big malls and supermarkets. And another challenge is posed by the online sellers providing home delivery systems. How can they beat big malls and online sellers if they don’t have enough resources? Are there any such grocery supermarket marketing strategies that can help beat them? Guess what, there are such strategies and today we are going to learn 8 of them. 8 Grocery Supermarket Marketing Strategies That Can Beat Big Malls and Online Sellers 1. Focus on Locals Many businesses try to attract everyone to their stores and thus they would market themselves everywhere. And as a very simple yet powerful rule of marketing is if you try to win every one, you win no one. As a small supermarket, you cannot defeat the big malls in terms of advertisements on such a big level but you can always focus on locals and make sure that you have a monopoly in your local area.  Your goal should be to make everyone within the area of 3kms, your and only your customer in the grocery market. And you only expand your location when you have done this much. 2. Build Connections One of the best grocery supermarket marketing strategies to have a monopoly in the market is building very strong connections. Many of you may now think that I am talking about building a connection with the customers. While you should build connections with your customers, here I am talking about building connections with the other stores. The stores that your target market often visits. One great example of this is Mc Donalds and Coca-Cola. They are not competitors, they are selling different things to the same customer base, and thus; they are connected. And you should do the same, they promote you and you promote them to each other customers. To increase conversions, you can give special discounts to make them visit you. You alone can’t beat the big malls and rule the locality; you need support. And these connections will help you do so. 3. Irresistible Offers  This grocery supermarket marketing strategy is used a lot. Many supermarkets give a lot of sales and discounts to their customers, but a very big mistake is that they make discounts only to the extent where they can make at least some amount of profit. Now you must be thinking, “What is wrong with it?“ There is nothing wrong with it except one thing, all your competitors are doing the same. The correct way to do this is to just get customers into your supermarket, even if you make 0 profit. This strategy is just like the strategy of Netflix and Amazon Prime. They give you a few days of a free month’s trial even if they make no profit out of it because they are not focusing on profit, they are focusing not on generating customers, but on retaining customers. Also Read: Choosing the right grocery store franchise:7 factors to consider 4. Customer retention Customer retention is one of the most ignored grocery supermarket marketing strategies. People focus on making people come every day but not on retaining the customers who came yesterday. First, get customers inside your supermarket, and then give them coupons, and monthly subscriptions so they will get higher discounts as they have been very loyal customers. It is hard for you to beat the big malls in terms of getting new customers, but you can beat them at retaining customers.  And not only the big malls, but you can also beat the online sellers, as they are far from your customers, and it is a deep-rooted thing in our subconscious mind that we trust people who are physically closer; faster than those who are far. 5. Referral System The best, fastest, and most affordable kind of lead generation system is the referral system. In this grocery supermarket marketing strategy, your one customer promotes your brand to their known ones, and they further promote it to their known ones. And this can be done only when you give your customers an experience and quality that they just cannot forget. Now, one mistake that people make while practicing this strategy is that they expect that if they just give their customers a wonderful experience and quality products, their customers will refer them without having to ask for it directly. You must ask them to refer you once you see that they have become loyal. Waiting for them to do it on their own is a very bad way to build a referral system. 6. Go online locally. Now that the world has shifted online, you can never beat the big malls and online sellers by ignoring all the online grocery supermarket marketing strategies. While online sellers are focusing on many locations, you must use the internet to focus on your local area. Whether it be social media, ads, GMB listings, or any other strategy, they all must be focused on your local area within 3 km. All these will help you create a monopoly in the local market, and once you have done that, you can move on to scaling your area. Also Read: 10 Strategies to Boost Sales in a Supermarket & Retail Kirana Store in India 7. Scale  When you reach the monopoly in your locality, expanding to the next 2-3 km will not be hard at all. In fact, you can target 5-6 km of the area easily now. One mistake that people make while scaling is that they forget to reward the old customers. Never make them say,  “ That brand has changed, it is no longer how it used to be.” Always take care of them. One of the best ways to start scaling is to get into online delivery because you are a physical supermarket and your customers cannot travel such long distances until and unless your price is

Looking to hire staff for your supermarket franchise? According to the statistics, 96% of customers say they’ll leave you due to bad customer service, so you can understand how crucial it is to get the right staff for your business, right? But with so many skills to choose from, how do you know which ones really matter? Don’t worry, we’ve got you covered with the top 10 most important skills you should look for when staff hiring for a supermarket franchise.  Get ready to take notes, because these are the qualities that will make or break your business!  Here are the 10 skills you must look for when staff hiring for Supermarket Franchise 1. Communication Skills: We all know the importance of communication skills. Yet we fail to deliver it and there are very few in the market you can achieve this with utmost sincerity. What defines poor communication? An example of poor communication skills could be an employee who frequently interrupts others when they are speaking or who uses slang or casual language in a professional setting.  Hence, when hiring staff, it is always necessary to see what communication skills they possess. Here are five key aspects to look for in staff for effective communication skills in a supermarket franchise setting: Active Listening: One of the most important aspects of communication is listening to customers. By actively listening to what customers have to say, you can understand their needs and provide the right solution to their problems. Clear Communication: Customers should be able to understand what you’re saying and vice versa. Clear communication is essential in avoiding misunderstandings and making sure that everyone is on the same page. Confidence: Confidence is key when communicating with customers. Customers are more likely to trust and follow the advice of someone who speaks confidently and is knowledgeable about the products and services offered. Adaptability: Effective communication requires adaptability. Different customers will have different communication styles and preferences, so it’s important to be able to adjust your communication style to suit the individual customer. Patience: Communication can sometimes be frustrating, especially if a customer is upset or angry. It’s important to remain patient and calm and to find a solution that satisfies both the customer and the business. 2. Empathy: What could be worse than an employee who ignores the needs of customers or colleagues and is unable to understand or relate to their experiences  You would always love it if someone could relate to your situation and point you in the direction of the most practical solution.  Therefore you need a staff who can understand the needs and feelings of others and can connect with customers in a way that makes them feel valued and appreciated. This is especially important in a supermarket franchise, where employees are expected to provide excellent customer service and build lasting relationships with customers. This can go on a long way and it will help the customers to keep coming back to your store. 3. Dependability: Employees with full enthusiasm and dedication towards their work always give a lasting impression and can reach any business to great heights. On the other hand, coming late to the work or failing to complete tasks on time would cost the entire team and hence the management starts breaking from this point. Guess, we all would never want this to happen. Right? Hence you require an ideal candidate should be dependable, meaning they should consistently show up for work on time and be willing to put in the necessary effort to get the job done right. They should also be responsible and reliable, keeping promises and following through on commitments. 4. Negotiation: Before hiring a staff you need to keep in mind that employees may be faced with challenging customer requests, and we need individuals who can find mutually beneficial solutions and reach win-win outcomes.  In a franchise business good negotiation skills are crucial when the candidate may need to negotiate with suppliers, resolve conflicts between employees or customers, or find solutions to problems. The ideal candidate should be able to find a mutually beneficial outcome and maintain positive relationships even in challenging situations. 5. Objection Handling: Objection handling is the ability to handle objections and objections from customers and colleagues. Staff members with good objection-handling skills can help in resolving conflicts and maintaining good relationships with customers and colleagues. 6. Team Work: We all might have heard this proverb “Alone we can do so little; together we can do so much.” And in a supermarket franchise teamwork plays a major role as the staff members are expected to work together to achieve common goals. Good team players are important as they can help in creating a positive work environment, improve productivity, and provide excellent customer service. 7. Leadership: Without that leadership quality no business or franchise can run smoothly. Leadership doesn’t have to be restricted to one person delegating the task to its employees. Everyone should have the ability to possess this skill as it will not only help to motivate and guide other employees but also ensure the smooth running of the entire business.  Therefore, an ideal candidate should have strong leadership skills, including the ability to delegate tasks, inspire and motivate others, and make decisions that are in the best interests of the franchise. 8. Time Management: Most franchises fail due to improper time management skills. An example of poor time management could be an employee who is consistently running behind schedule, failing to meet deadlines, or neglecting to prioritize tasks. So you need staff with effective time management skills is critical in a supermarket franchise where employees must be able to prioritize their tasks and meet deadlines. They should be able to manage their time effectively and be able to complete their tasks in a timely and efficient manner. 9. Dressing Ethics: In a customer-facing role, appearance is important, and the ideal candidate should be well-groomed and dressed appropriately for the job. They should understand the