Opening a grocery store franchise may look like a very small business, yet it is highly hectic and often requires a tremendous amount of hard work and planning, especially if you are opening a grocery store franchise in India. One of the biggest challenges faced by grocery franchise owners is attracting and retaining customers. Many people believe that groceries are a necessity for people, so there is no need for much marketing. They forget that there are other competitors as well. Thus, every grocery shop franchise owner needs to have grocery store marketing strategies that can attract and retain customers.
In this blog, we are going to talk about some of the marketing strategies that will be super powerful for small grocery franchises and even supermarkets.
7 Grocery Store Marketing Strategies That will Fill Your Store with Customers
1. Offer Promotions and Discounts:
One of the best ways to attract and retain customers in India is to give regular offers like sales and discounts. This works amazingly, as India is a land of middle-class families in which mothers love to save money for a better future for their kids. Offers and discounts help them do this.
2. Go Guerilla Marketing:
One of the best ways to promote a grocery store franchise in India is to go local. And in the local area, nothing beats guerilla marketing. Just make something bizarre and place it outside in a very crowded place where your customers often go. It can be anything that your customers just don’t see in their everyday lives. In recent times, Havell’s rotating fan was there on the highways. You can get help from advertising agencies, which will help.
3. Offer Online Delivery Services:
When all the businesses are going online, why stay behind? Take online orders and provide home delivery services. By doing this, instead of waiting for customers to visit you, you will be at their doorstep, giving them an unforgettable experience, and if your services are good enough, you will be easily able to retain them.
4. Create a Loyalty Program:
Creating a loyalty program is one of the best ways to retain customers as a grocery store franchisee in India. Reward your customers with special discounts, sales, and gifts if they complete a given target of purchases from your store.
Grocery store marketing strategies like this will keep your customers motivated to visit you again and again to be rewarded again, as they will be able to save a lot of money from your discounts and offers, and you will be building a community of recurring customers and increasing their lifetime value.
5.Design Your Store in a Better Way:
This strategy is also an amazing idea if you want your customers to enter your store and take more than they need. Many leading grocery shops and supermarket stores do that. If you will notice, they will keep the entry gate and exit gate at the 2 ends of the building so that you can roam around the whole supermarket and buy more before you go out.
Another thing they do is that they keep no clocks in their supermarkets, so the customer never gets to know how long they have been shopping for. You can keep the chocolates and kid’s items on the lower shelves so that kids can easily take them.
You want to keep the perfume section at the beginning and end of the store so that customers come and go with a sweet memory of the fragrance. And many more techniques can be used; a supermarket planner can help you, or your franchisor can help you if they provide that extent of support.
Also Read: Why Is Buying A Grocery Franchise A Popular Investment Idea?
6. Add Referral Systems:
Another powerful technique is to reward your customers if they bring more customers into your store. If your customer brings another customer, give him a few discount coupons and do the same to the referred. You will not have to work to attract customers; your customers will be bringing you customers.
7. Partner with Local Businesses:
Your target customers are buying other things from other places. If you’re not selling anything, you can work with a local company that is.If you don’t sell flowers, collaborate with the flower seller and tell them to recommend their customers to you in exchange for you recommending your customers to their flower shop. Similarly, if you don’t sell utensils, collaborate with the utensil sellers. You can collaborate with clothing businesses and accessories, education, electronics businesses, and many more.
Conclusion
With these grocery store marketing strategies, you will be able to easily scale your grocery shop franchise and boost your sales in multiples. One thing that is very essential for the success of these strategies is that you will have to do a tremendous amount of research about your target market.
The better the research, the higher the chances of the success of your grocery store in India, because here in every state and every city, you will find a range of cultures and buying behaviors. And if you don’t want to take all these hectic tasks on your head, or if you are ready for these things but just need a bit of support, then join the 7heven grocery store franchise chain as we provide complete support and guidance with grocery store marketing strategies.