There are two types of people in the world who love shopping. And second who hate shopping, but we all have to do it from time to time. In the retail store, we have to convince customers to buy more and more goods. This makes retail marketing so challenging but shift to e-commerce dominating stores makes this task a little easy for retailers. For any business, digital marketing is the essential key success factor of any business.
According to studies, 51% of Americans prefer to buy goods online. Everyone makes 96% an online purchase in their life. So if you have your own business ready and want to take it top-level. You should not forget these retail marketing tips that can help you increase sales, both online and offline.
Fully executed google shopping campaigns
You know Google has more than 3.5 billion searches every day. Everyone uses Google for shopping, searching for the products, reviewing, and other details related to the product. Google is the most powerful search engine guide to do shopping online.
Best selling products campaign
While configuring your website, make sure that products with similar values are grouped; this makes customers easy to buy easily adjusted products in their pocket. Your best sellers help you capitalize on online sales.
Attracting new customer
When it’s come to getting more traffic to your SUPERMARKET. You can display products outside their department by offering discounts or new offers, which makes your product unique. You can also offer some products free with bulk orders or set some amount on the bill.
Getting more sale from existing customers
Existing customers are the lifeblood of Grocery Franchise. And you can encourage them to buy more by using promotional price tags. Most retailers have accepted the multiple-price key mantra. Such as, A price of buying two is $5 is more effective than $2.49 each. This will surely encourage customers to buy multiple products.
Social media marketing
It doesn’t matter if you are running a small store or having a national brand; social media is a key essential tool for any business marketing strategy. Social media platforms help your business to grow rapidly. Increase awareness about your brand, and within a short period, you can connect with more and more potential buyers.
A survey stated that more than three billion people worldwide are using social media platforms every month. And users are just increasing in a large number. Social media provides immense potential for business. Because people have become habitual to log in to their social media account multiple times a day and be exposed to stores. Social media promotion also helps you to get only potential buyers by applying filters to your products; let’s take an example, you are a grocery supermarket in the city of France.
It would be best if you knew who your target audience is in the city based on your products. So you decide to configure a campaign. You can also set a zip code of your delivery location; To show your ads to a particular group of people. There are endless opportunities to target your potential buyers on social media; you must get on these platforms to start reaching your audience faster.
Include product reviews
It is a little easy to get traffic on your store in the most competitive world. But getting their vote of confidence on your products might be difficult. If your grocery store needs to earn a vote of confidence. But assuming your products are on the top in the market with great reviews. It will not work, but you should display your product reviews at the top of your marketing platforms. Experts say that 88% of people trust these reviews as personal recommendations. So, you can take advantage of product reviews in boosting sales in two manners-
- Utilize merchant promotions – you can add the tag of best sellers or special offers to your products.
- Must not display Products rating- Products with low star ratings on the front page of your website. You need to gain at least 50 reviews on one of Google’s third-party sites to ensure the review show.
Give reason to the shopper to visit your Grocery Supermarket
The concept of online shopping made it a little harder for retail marketers to operate their physical stores. But 7HEVEN Grocery Store Franchise made it a little easy for you. As it provides both the facilities which boost your overall business. 7HEVEN GROCERY STORE is designed to provide both online and offline facilities. You can order your grocery on a call only, or you can also visit their physical store.
Try podcast advertising
Investing in podcast advertising can be beneficial for your business. As this industry is growing at a speedy rate years after years. Sixty-seven million Americans listen to podcasts every month. The best thing about podcast advertising is people can listen to podcasts while driving; commuting to work; and skipping these ads isn’t an option.
Video advertising
There is no other way to communicate with your buyer than video advertising; it brings new life to your products, whether it be a simple video or an emotional storytelling component. Many companies converted into a big brand through video. How can you forget the viral video of Dollar Shave Club? These videos can help you to get more traffic by showcasing products in a video.
Understand your seasonal peaks
Retail marketers are well known about their seasonal peaks, whether it’s winter sale or festive peaks. 7HEVEN GROCERY STORE provides you their campaigns FAR in advance of these seasonal peaks.
7HEVEN GROCERY STORE provides you brand recognition from Day one. They help to get more and more traffic which will increase your overall sales. They offer various advertising services depending on the size and resources. A marketing plan that covers market analysis, strategy, sales forecast, and budget of your store.